Guides
Practical, specific guides for therapists who want more calls and booked jobs.
Hiring help for practice marketing, or doing it yourself
What marketing for a therapy practice should cost, the red flags specific to this field, what to keep in house, and why a trial beats a twelve-month contract.
2026-09-03
The therapy calendar year: when practices empty and what to do about it
The predictable slow stretches in private practice, what causes each one, and a month-by-month plan that keeps summer and December from wrecking your revenue.
2026-08-27
Setting and presenting your fee: private pay, panels and sliding scale
How to price a therapy session, what panels really pay, good-better-best options, cancellation policy and card on file, and how the fee changes your marketing.
2026-08-20
Missed calls and slow replies are the biggest leak in private practice
What an unreturned intake call costs a therapy practice, speed to lead, text-back that stays confidential, and a follow-up sequence that fills a calendar.
2026-08-13
The seven things a therapy practice website has to do
Page structure, the fee question, insurance pages, speed, tap-to-call and booking for private practice, plus when a directory listing is not enough on its own.
2026-08-06
How to show up when someone asks ChatGPT for a therapist
What AI answer engines read before they name a practice, the page structure they quote, the citation work that matters, and how to check your visibility.
2026-07-30
Facebook and Instagram ads for a therapy practice
Why Meta restricts health targeting, the creative that books consultations, realistic budgets and cost per lead, and how to retarget without being creepy.
2026-07-23
Google Ads for therapists: budgets, keywords and the money pits
What a therapy click really costs, the campaign build that works for private practice, the keywords that drain a budget, and how to judge results in 30 days.
2026-07-16
The Google Business Profile setup that fills a therapy calendar
Categories, services, hours, photos, posts and Q and A for a private practice, plus the address question every home-office and telehealth therapist runs into.
2026-07-09
Google reviews for therapists, inside the ethics code
What the APA and ACA codes actually say about testimonials, who you can ask, the wording that works, how to reply safely, and what to build instead of reviews.
2026-07-02
Try any marketing service free for 14 days.
Pick anything we do. We run it for your therapy practice for two full weeks at no cost, then you decide. No card, no contract, nothing to cancel.
- Google Ads management
- Meta (Facebook and Instagram) ads
- AI search optimization (show up in ChatGPT, Perplexity, Google AI)
- Local SEO and Google Business Profile
- Website design and rebuilds
- Social media management
- Review generation and reputation
- Missed-call text-back and lead follow-up
- Email and SMS campaigns
- Bookkeeping and monthly financials
- Cold-call appointment setting
- Marketing analytics and reporting
Or tell us what you want to try and we will text you back.