Where Maryland's therapists are
The largest concentrations of therapists in our Maryland data are in Baltimore, Silver Spring, Columbia, Waldorf, Laurel, Rockville, Bel Air and Annapolis. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Baltimore.
The map pack in Maryland
Google shows three businesses in the map pack for a search like "therapy practice near me" in Baltimore. In Maryland the shops that hold those spots usually sit near the 90th percentile, 127 reviews, not the median. 12.6% of Maryland therapists have passed 100 reviews; the other 87.4% are competing for whatever is left below the fold.
The website gap in Maryland
14.4% of Maryland therapists list no website on their Google profile, about as many than the national 17%. Nationally, therapists with a website have a median of 9 reviews against 1 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
What to do first in Maryland
- Set a review velocity. One review per job day, asked at the door, moves a 6-review shop past the Maryland 75th percentile (35) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Maryland customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 6 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.