Google Ads management for a therapy practice
Search is where a person who has already decided to find a therapist picks between the practices in front of them. That is why clicks cost what they do. In most metros, therapy and counseling keywords run $12 to $45 a click, and a booked consultation lands between $80 and $250, depending mostly on how fast the phone gets answered. The terms that pay are specialty plus city: couples counseling, EMDR, postpartum, teen anxiety, each with your town attached. The general term, therapist near me, is expensive enough to cap near forty percent of budget.
The mistake nearly every practice makes is leaving broad match on. The word therapy also belongs to physical, massage, speech and occupational therapy, and Google separates them no better than a spreadsheet does. A negative list built before launch is the difference between forty percent wasted spend and ten.
Two weeks in, working looks like a search terms report you would read out loud without wincing, calls tracked past 60 seconds, and a cost per booked consultation you can hold against your fee.